WHY

1. Why this NFT

From the creation of Scents of Wood - on the day of the Fall Equinox in 2020 - one key driver of our brand has been to reinvent the business of fragrance by making luxury scents affordable. Hence our Web 2 subscriptions, which allows our subscribers to try a new delightful scent every month for less than $50.
Hence our direct-to-consumer business model, which gives us better margins that we can pass on to our customers.
Hence our commitment to olfactive perfection, which explains why Scents of Wood was awarded Fragrance Extraordinaire of the year in 2021 by the Fragrance Foundation (the fragrance equivalent of the Best Picture Academy Award) for Pascal Gaurin’s Plum in Cognac masterpiece.

We are seeking to replicate this affordable luxury model with our NFT subscription. Each holder of our NFT will be entitled to 4 exclusive Scents of Wood fragrances over 2 years. If we listed those scents on our website (which we never will) or sold them in stores (which we never will either), each of them would be priced at $240, like the rest of our collection.

So the accumulated value of those 4 full-size, 75ml Scents of Wood fragrances is $960. Our minting price, $480.

2. What’s in it for you

Our scents are Web 3’s first smellable utilities. Tangible utilities that live in the real world. Your 4 exclusive Scents of Wood fragrances will be the brainchildren of some of the most renowned Perfumers and Master Perfumers in the world.
Each of them will be produced exactly 2,222 times, making them the rarest luxury scents ever commercialized.
They will be sent directly to your home.

But perhaps our most interesting utility is the right to vote on who will create the perfume and the ingredients they will use, making this project the world’s first crowdsourced fragrance release! This has never been done before, and we cannot wait to see what you all choose to do!

And that’s before we start adding other utilities such as meetups, samples and merch (and we have great ones coming).

And that’s not counting our commitment to keep our community alive and happy past the 2 year mark, but let’s not get ahead of ourselves.


3. What’s in it for us

And what’s in it for us you ask?

First, we see this NFT as an experiment in luxury commerce.
If it proves successful, it’s not only the marketing of fragrances that can be re-imagined, but that of any luxury product from fashion to accessories to travel and more.

Second, we see it as a test for the way we, as a brand, should bring fragrances to market.
Again if it does resonate, we might want to recalibrate ALL of our subscriptions, ALL our product offering, we might want to invent an entirely new way of building community around home and personal fragrances that will become our entire business model. Incidentally, the fact that this project is associated with a brand that has built its reputation on the quality of its customer service is your best possible insurance.
Our reputation as an IRL fragrance brand is on the line.

NFT

So no matter the fluctuations of cryptocurrencies, no matter if NFTs still exist in 6 months from now or not, you will still receive 4 magnificent scents from us over the next 2 years.

And if you happen not to like one of them, they will come with a return label. Send us the scent back, choose one from the Scents of Wood catalog and smell the way you like until you receive our next creation.

Finally, and most importantly, money.
If our NFT finds its audience, it will work like a supercharged Kickstarter campaign and we will we end up raising substantial funding (for a company our size anyway)
And this is where you, as a token holder, come in again: holders will be asked to vote on the allocation of funds as we collect them, making them de facto shareholders in our brand and allowing them to directly impact our business development.

Examples of possible use of funds would be:
- Expansion to new markets, such as the UK, Germany or the UAE
- Creation of new workshops to accelerate our production capabilities
- Opening of own retail operations in strategic locations

Obviously a fascinating perspective, as such an experiment has certainly never been done in our industry (or any industry).